There is a great article on Marketing Daily today about Gen Y and their future needs for financial advice.

I am most concerned about our rising tuition costs and the amount of student debt college kids are accumulating. They enter adulthood with 25,000 on up to $200,000.00 in student debt, and they struggle for years just to make ends meet. Then, to add to this, many are not receiving the financial support and counseling they need at a time when it is so critical. Parents and educators can help by teaching their children about saving and investing. As I always say “Save and invest early and often.” If you invest $50.00 per month for your child for 18 years, this can add up to a healthy savings for college. This $50.00 is about 12 trips to Starbucks each month.

For the Gen Y’s who need advice, I highly recommend David Bach’s work. It is spot on!

Millennial Leaders 

 “Before you go calling the new group of youngsters following in the footsteps of generation X generation “why”, you might want to take a look at their spending habits. There could be some good investment opportunities in a number of listed companies that are starting to take notice of these trendsetters”.

Great article on Generation Y and spending.

From The Big Chair 

Anya Kamenetz has a great post today on Yahoo Finance about the issues facing young voters. A big concern? The economy.

Several more senior leaders have been telling me that Gen Y does not seem concerned about the economy, but this is not what I am hearing, and Kamenetz’s opinion is more in line with what I am hearing.