According to a survey by Peanut Labs, San Francisco, 51% of Gen Y social networking users (between the ages of 13 and 25 years old) said they either never click on banner ads or only do so once or twice a month.

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This is interesting.  I am someone who honestly does not even notice a banner ad.  I am looking for information…not ads, so maybe this has something to do with it?   That Gen Y is looking for information…not an ad.  Also, Gen Y is going to buy based on what their friends tell them, not from a flashing banner ad. Keep it simple!