Are we looking at this right? The friend exponential factor

12:13 pm Marketing to Gen Y

Had a good meeting with our RDP ers last week. Just to refresh your memory, RDPers are employees who are in the first year at Intuit and are in a special program which exposes them to different parts of the company.  In talking to them, I wondered if we are looking at Gen Y in the right way. I often sit in meetings at Fortune 500 companies, where everyone looks at the youngest person in the group and says ‘Your a GenYer, so how do you guys think about this new world.’ When I asked the RDPers thought about this, they said that it was similar to asking an Asian person about Chinese buying habits. Even if that person isn’t Chinese. I thought that was a good point. I also was intrigued how they felt as if they do not use Web 2.0 technologies as much as their younger siblings in high school. The RDP also made another good point. One of them told me that during the freshman year in college having 400 friends on FaceBook was considered a good number, but during his sophomore year, having 1000 friends was considered good, but now high school students have over 2000 friends. There must be a good name for this exponential growth. The Friend Factor?

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