Women around the world are being called to “unleash the spirit of Brazil on their skin” in the new advertising campaign for Caress by Unilever.  The company has remade the Duran Duran song “Rio” using Nicole of the Pussycat Dolls (who by the way is everywhere right now) to try and target a much younger audience.  But…there’s a bit of an issue.

Greenpeace has just published a report called “Burning Up Borneo,” blasting the company for its palm oil policy.   And…we know how Gen Y feels about stripping resources from the environment.  So…time will tell if the campaign works.

Just another example of what companies are doing to reach our largest buying demographic in the world right now…72 million consumers strong.

For those of you who have no idea who Duran Duran is, here is the video of “Rio”.

[youtube]http://youtube.com/watch?v=SpqFsKTHPio[/youtube]

Would you like to know what to do to start attracting and retaining the teen workforce? If so, you are going to want to listen in to this special Y-Talk Radio interview with Ken Whiting, Founder of Waves for Success.

Ken has committed his professional life to working within the recreational, leisure-time, and restaurant industries, focusing on strategic sales building programs, customer service initiatives, and the motivating and training of a large entry-level workforce. He has spent nearly 30 years, in the trenches, managing his family’s food service business at the Santa Cruz Beach Boardwalk, and Fair & Festival business unit. Ken also consults with similar types of businesses, providing cost effective solutions to growing revenue and decreasing costs.

Ken not only runs his business at the Santa Cruz Beach Boardwalk. He speaks to organizations around the country on a variety of topics related to the teen workforce. He is also the author of the forthcoming book WAVES for Teenage Workforce Success.

Millennial Leaders

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