How Hulu’s Design Gets It Right by Matt Vella on BusinessWeek.com

March 20, 2008 2:59 am Bea Fields Design, Marketing to Gen Y

We have been talking about Gen Y’s desire for simplicity and authenticity in design, and this article by Matt Vela from BusinessWeek.com on how and why Hulu.com is so attractive to Generation Y confirms this once again. Thank-you Matt!

“Hulu, a major coup for Hollywood’s Web aspirations, is the latest offering successfully designed for the elusive Gen-Y youth market.”

Check out the article here.

Millennial Leaders

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