Apple Learning Interchange

Marketing to Gen Y No Comments

When it comes to attracting and recruiting Generation Y, I really believe that the companies that begin developing a relationship with young talent in middle school and early high school will have the leg up once these young men and women turn 21-22.

Apple is doing an amazing thing with the Apple Learning Interchange.  ALI, as it is known, is an online social network for educators. The site offers great content from simple lesson plans to a platform which allows educators and students to showcase school projects and research.   Great podcasts, projects and blogs…and of course, loaded with audio and video.  You can join the site (I joined as someone who offers a great deal of continuing education for companies), and it really just drives home again how Apple is able to get young buyers and future employees engaged at an early age.

Freaks, Furverts and Fanfic by Andy Wibbels

Marketing to Gen Y 2 Comments

Great post by Andy Wibbels today: Freaks, Furverts and Fanfic

With the “Anything Goes” mantra being celebrated by our online technology celebrities, with Gen X and Gen Y leading the charge, I expect more of this to be the norm rather than the let’s say “unique”.

Great reading as always…love the way Andy writes…gets you laughing and thinking and looking around.