Adrenalina brings surfing to a mall near you: Miami Herald: January 20, 2008

6:47 pm About Generation Y, Future Trends, Marketing to Gen Y

We have been talking about Gen Y’s affinity for Action Sports.

So, Adrenalina is a company providing  a destination catering to extreme sports enthusiasts of all kinds…latest opening in the Miami International Mall.

Get the full article here.

Gen Y LOVES an experience, and they are big on action sports, so check out what Adrenalina is up to.  From what I am hearing, these shops are not only great for Gen Y but all generations.  Fun!

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