We have been talking about Gen Y’s affinity for Action Sports.

So, Adrenalina is a company providing  a destination catering to extreme sports enthusiasts of all kinds…latest opening in the Miami International Mall.

Get the full article here.

Gen Y LOVES an experience, and they are big on action sports, so check out what Adrenalina is up to.  From what I am hearing, these shops are not only great for Gen Y but all generations.  Fun!

Some really nice podcasts from Deloitte on Gen Y.

I. The Authentic Edge: Getting It Right with Gen Y

Summary: There’s a new kid on the block, a member of a rising breed of innovative young talent entering the work force and radically reinventing the way companies do business. They’re called Generation Y, and they have a brave new idea of corporate responsibility and the meaning of work unlike any generation before them. Business leaders who want an authentic edge in recruiting this generation of workers must learn to listen to them in a fundamentally different way.

Highlights:

• When we refer to “Gen Y,” who exactly are we talking about? (1:47)
• Why do companies that offer compelling skills-based volunteer programs appear to have a recruiting advantage? (7:18)
• What were the important findings of the 2007 Volunteer IMPACT Survey? (12:55)
• What first step would you urge a chief executive officer to take? (32:44)

II. Develop, Deploy, Connect: Harnessing the Power of Generation Y

Summary: Our industries are facing a talent crisis the scope of which we are only now beginning to understand. The skills shortage and aging work force, combined with the increasingly sophisticated and global nature of business, have made talent recruitment, retention and management imperative. Representing the manufacturing, real estate and financial services industries, our professionals discuss strategic and innovative solutions that focus on harnessing the power of Generation Y.

Highlights:

• Is the talent crisis really as bad as it sounds? What’s happening in the manufacturing, real estate and financial services industries that’s raising such an international alarm? (2:02)
• How would each of you assess Generation Y’s image of your respective industries? What strategies are being developed to attract, recruit and align with Generation Y? (8:42)
• How are companies re-thinking their recruitment policies? (16:01)
• What are some talent management strategies representative of the Develop-Deploy-Connect Talent Management Model? (32:55)
• Is there a silver bullet for Generation Y strategies? (39:47)

Yes — I have taken the descriptions directly from Deloitte site.