Almost 25% of Americans are getting their info on this exciting Presidential election online — On the Internet. Two key points here: 1) It is an exciting election because god knows who is going to be the Republican and Democratic parties nominee and 2) the percentage of people going online for info is probably higher for Gen Y than the rest of the population (well, we all know it is higher, right). So this is really forcing the candidates to think about “CHANGE” — and change how they have campaigned and communicated with voters. They can not longer do it the old way. I doubt many Gen Yers are waking up early Sunday am to watch Meet The Press. And why should they. Why should I for that matter. I can just watch it later on when I do my evening stroll across the Internet. Each candidate has to think about the following to reach Gen Y:

1. What Internet websites should I use to share my views
2. How do I engage in real discussions with real YOUNG people online
3. Should I use video, audio or text
4. Should I do it real time or not
5. How do I change the way I speak for an online audience
6. How do I condense my message(s) into digestible sound bites
7. How do I monitor what my candidates are doing
8. How do I know who is linking to their websites and who is linking to mine
9. What are the real questions people are asking.. it is not enough to say they are concerned about the economy
10. How do I use social networking platforms like Facebook and Myspace..
11. ..etc.

 And I have just gotten started here. I am sure you can provide some more questions for the candidates. More questions and advice on how to leverage the Web.