Pepsi’s Challenge to iTunes: Who Will it Help? on Byte of the Apple on Business Week Magazine

Marketing to Gen Y No Comments

Can Pepsi and Amazon hold a candle…to i-Tunes? Ahhh…I don’t know…Amazon or i-Tunes.  I am just not sure that i-tunes can be beat…especially considering the fact that there are 72 million Gen y buyers, and Apple is their most loyal brand:  http://www.millennialleaders.com/blog/?p=66 (according to Outlaw consulting)…And…I’m not even sure this approach will land the number 2 position in music downloads.  We’ll see.  And…on the Outlaw Consulting report, I don’t believe I see  Amazon or Pepsi on the list. 

I think the thing that I always feel is that Steve Jobs is ALWAYS one step ahead of everyone.  Knowing him, he is figuring out a way to leverage this campaign to his benefit.   So, time will tell.  Just check out this article and see what you think.

Interesting article here on Business Week Byte of the Apple blog.

Shipping Business is on the Move by Bea Fields (In Young Money Magazine)

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I had the chance to catch up with Josh Kowitt and Scott Neuberger of CollegeBoxes.com recently to discuss what it really takes to be successful in business.  So, I wrote up the findings, and it was published today by Young Money Magazine.

If you are reading Young Money today, January 14, the article Shipping Business on the Move is the lead article.

If you are catching this blog later, the article is located here:

Shipping Business On the Move

Kowitt and Neuberger are featured in Chapter 10 of Millennial Leaders.

Majority of Gen-Y Values “Honesty and Trust” Over “Experience” in Presidential Candidate Attributes

Marketing to Gen Y No Comments

Great reseaerch that came out on January 11 by Peanut Labs about what Gen Y wants in a candidate:

Get the press release here