Happy New Year and Stop Making New Year’s Resolutions

Marketing to Gen Y No Comments

To begin…Happy New Year Everyone!

I was watching the news yesterday as I was working out, and I heard an ad from e-Harmony:

“Find love in 2008″.

So…why in the world would people wait until 2008 to find love?

This is the age old, worn out question about New Year’s Resolutions…

“My New Year’s Resolution is to lose 28 pounds”

“My New Year’s Resolution is to make $300,000.00″

“My New Year’s Resolution is to declutter my home”

Okay…stop it!  Stop making New Year’s Resolutions.  Why?  Because they don’t work!

The word resolution suggests to me that you are trying to solve a problem…and that in and of itself is self defeating (negative).  It also suggests that you are going to be doing something short-term…like get it all done in 6 months.

About 18 months ago, my OB-Gyn told me that I was insulin resistant…great…no more sugar (and I love chocolate ice cream).  I suddenly saw this as what I was giving up, and I then shifted into a theme…a theme of great health and loving my new eating habits and exercise.  So, slowly over a period of one year, I gradually made a few shifts…from white to wheat flour…from ice cream to fruit and to learning how to cook with Splenda (yes…I know those of you who are against Splenda won’t like this), but I really did learn a new way to eat, and it actually became really fun to look for new ways to cook and new ways to amp up my physical activity.  Not only is my blood sugar stable, I dropped 10 pounds (great benefit eh?)

So, this year, rather than setting that darn New Year’s Resolution, how about choosing to make a gradual life change…just one for now.  I am recalling  Zig Ziglar talking about learning to work out…he ran to one extra mailbox each day, and he was running 5 miles in 6 months and lost the weight he needed.  So…take a few extra steps tomorrow, run the stairs, park a little bit further away from the store, pick up a piece of fruit instead of chocolate ice cream…and start paying yourself first.  Just start something new, and make it fun!  (It can be if you approach it as such).

Meet the Bloggers

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Meet The Bloggers

Bea Fields

Bea Fields is the President of Bea Fields Companies, Inc. and the Founder of Five Star Leader Coaching and Training, a leadership consulting firm currently serving over 800 clients world-wide.

Her latest book, co-authored with Scott Wilder, Jim Bunch and Rob Newbold, Millennial Leaders: Success Stories From Today’s Most Brilliant Generation Y Leaders is now on sale through Barnes & Noble and Amazon. The new book explores and analyzes Generation Y - the young adults currently between the ages of 18 and 30 - from a socio-economic standpoint. The book highlights 25 members of this generation who have already made a name for themselves, and provides crucial insights for business and political leaders seeking to tap into this demographic. Along with Corey Blake and Eva Silva Travers, Fields is also the author of Edge: A Leadership Story (Writers of the Round Table Press: May: 2008).

Fields’ educational background includes a bachelor’s degree from The University of Alabama, and a certificate degree in Leadership Coaching from Georgetown University in Washington, DC. She holds several important certifications which include The International Coach Federation’s Professional Certified Coach (PCC) designation and the Guerrilla Marketing coach certification. She received the Thomas Leonard Award in 2006, which is an honor bestowed on a coach who has exhibited mastery in the profession of executive coaching.

Bea Fields Companies, Inc. has had great success in using a variety of leadership and business development programs to assist clients in the areas of leadership and team development, strategic planning, business development, strategic alliance development, training and event development, creative writing, leadership branding, and public speaking.

In addition to her consulting work, Fields maintains an active role in her community. She has served on the Board of Visitors for The University of North Carolina’s Children’s Hospital, and the board of directors for The Sandhills Children’s Center in Southern Pines, North Carolina. She has also served as a director for The FirstHealth Hospice Foundation in Pinehurst, North Carolina, and The Episcopal Day School in Southern Pines, North Carolina. She is the Chairman Elect for the Board of Directors of the Moore County Chamber of Commerce.

Fields lives in Southern Pines, NC with her husband, Mike. She is the mother of three: Ann Fields, Sophomore at Duke University, Katie Fields, Sophomore at Wofford College and Jack Fields, who is a Senior at Pine Crest High School and will be attending and playing golf for the University of North Carolina starting in August 2008. For more information, visit http://BeaFields.com or http://FiveStarLeader.com.

_____________________________________________________________

Corey Blake

With more than a dozen national commercial campaigns including Mountain Dew, Pepsi, McDonalds, Wrigley’s, Hasbro, and Mitsubishi under his belt and appearances on popular T.V. shows like The Shield, Buffy the Vampire Slayer, Diagnosis Murder, VIP, and Fastlane, Corey Blake put an end to his lucrative commercial and television acting career to pursue his passion for writing. In 2000, he founded Elevation 9000 Films and went on to spearhead the original Elevation 9000 Film Lab that eventually inspired the motion picture production company LA Film Lab Entertainment and Writers of the Round Table Inc.

For the past eight years, Corey Blake has played a key role in the development of more than three hundred screenplays and manuscripts. He has won nine festival awards for his work in entertainment and contributed articles to nearly three dozen industry publications including Script Magazine, Writer Magazine (cover article), and the Los Angeles Journal. Corey Blake’s work as a writer and development producer has been featured on Fox News and in articles in Backstage West, MovieMaker Magazine, Hollywood Scriptwriter Magazine and Dance Magazine. He has been invited to speak at the Missouri Writers Guild, the Society of Southwestern Authors 36th annual Wrangling With Writing Conference, Midwest Literary Festival, Screenwriting Expo 4 at the LA Convention Center, the Virginia State Reading Association Conference, and the Spring into Romance Writing Conference.

Corey’s name is attached as the author or co-author to twelve projects for release in 2008 and 2009 including fiction, non-fiction and screenplays. He co-authored Edge! A Leadership Story with Bea Fields and Eva Silva (May 2008), and told Robert Renteria’s From the Barrio to the Board Room (January 2008).

Corey is proudly married to Dr. Dawn Blake, a Psychologist. They make their home in the suburbs of Chicago and Corey travels frequently back to Los Angeles.

_____________________________________________________________

Eva Silva Travers

Eva Silva Travers holds an Associate of Arts Degree in Radio and Television and a Bachelor of Arts in Literature and Writing Studies. With roots in both print and broadcast media, Eva is a writer with a broad scope of experience. In the corporate world, she has enjoyed success as a writer, producer and digital editor for several production companies and as a radio newscaster/announcer. Her real passion, though, thrives in the creative world. Eva has been involved with the creation of numerous scripts, screenplays and treatments for major production companies and is co-author of Edge! A Leadership Story with Bea Fields and Corey Blake. She devotes most of her energy to growing the Creative Department for Writers of the Round Table, both as a writer and a project manager. Prior to finding “The Table”, Eva sold a screenplay to internationally recognized Graz Entertainment after winning a Student Emmy Award for a documentary on teenage alcoholism while in college. In addition, she speaks and facilitates workshops in schools and public forums on the creation of engaging characters and successful manuscripts. She is an active member of the Los Angeles Writers Group.

As time allows, Eva also enjoys writing freelance restaurant and pop-culture reviews, having been published in numerous periodicals. She has also acted, modeled and done voice-over work part-time for nearly thirty years and still completes occasional assignments. She lives in Los Angeles and San Diego with her two wonderfully rambunctious sons and her talented husband, drummer and Vaultmeister for the Zappa Family Trust, Joe Travers.

 

Writers of the Round Table is a boutique firm that specializes in the development, marketing and distribution of exceptionally written content: Professional Manuscripts, Fiction, Screenplays and Legacy Writing. With in-house account managers, writers, graphic designers, marketing, PR and publishing services, the company takes clients on a two to three year journey towards the publication of remarkable manuscripts and the full branding of their messages.

Writers of the Round Table Press


Meet Scott Wilder

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Scott K. Wilder is the GM for Intuit`s Small Business Online Communities. Before joining Intuit, Scott was the VP of Marketing and Product Development at KBToys and eToys, the director of Internet services at Borders.com and Apple Computer, and has held senior management positions at American Express and Silicon Graphics. Scott worked on the following online communities: eWorld at Apple, Borders Cafe at Borders.com, KBToys Community at KBToys.com. Scott also is a board member of the Word of Mouth Association (WOMMA) and the Society of New Communications. He received graduate degrees from The Johns Hopkins University, New York University and Georgetown University

Meet Bea Fields

Marketing to Gen Y No Comments

Bea Fields is the President of Bea Fields Companies, Inc. and the Founder of Five Star Leader Coaching and Training, a leadership consulting firm currently serving over 800 clients world-wide.

Her latest book, co-authored with Scott Wilder, Jim Bunch and Rob Newbold, Millennial Leaders: Success Stories From Today’s Most Brilliant Generation Y Leaders is now on sale through Barnes & Noble and Amazon. The new book explores and analyzes Generation Y - the young adults currently between the ages of 18 and 30 - from a socio-economic standpoint. The book highlights 25 members of this generation who have already made a name for themselves, and provides crucial insights for business and political leaders seeking to tap into this demographic. Along with Corey Blake and Eva Silva Travers, Fields is also the author of Edge: A Leadership Story (Writers of the Round Table Press: May: 2008).

Fields’ educational background includes a bachelor’s degree from The University of Alabama, and a certificate degree in Leadership Coaching from Georgetown University in Washington, DC. She holds several important certifications which include The International Coach Federation’s Professional Certified Coach (PCC) designation and the Guerrilla Marketing coach certification. She received the Thomas Leonard Award in 2006, which is an honor bestowed on a coach who has exhibited mastery in the profession of executive coaching.

Bea Fields Companies, Inc. has had great success in using a variety of leadership and business development programs to assist clients in the areas of leadership and team development, strategic planning, business development, strategic alliance development, training and event development, creative writing, leadership branding, and public speaking.

In addition to her consulting work, Fields maintains an active role in her community. She has served on the Board of Visitors for The University of North Carolina’s Children’s Hospital, and the board of directors for The Sandhills Children’s Center in Southern Pines, North Carolina. She has also served as a director for The FirstHealth Hospice Foundation in Pinehurst, North Carolina, and The Episcopal Day School in Southern Pines, North Carolina. She is the Chairman Elect for the Board of Directors of the Moore County Chamber of Commerce.

Fields lives in Southern Pines, NC with her husband, Mike. She is the mother of three: Ann Fields, Sophomore at Duke University, Katie Fields, Sophomore at Wofford College and Jack Fields, who is a Senior at Pine Crest High School and will be attending and playing golf for the University of North Carolina starting in August 2008.