For the Love of Money

6:57 am Marketing to Gen Y

Harvard recently made a big announcement that will impact anyone attending college or grad school. To help with the high tuition costs, Harvard announced last week that it would begin reducing tuition costs on a sliding scale based on a family’s income. This is good news for all ‘consumers’ — or young people wanting to get a good education. While it places more pressure on other the admission’s offices of other schools to follow suit (they will loose applicants to Harvard’s favorable approach), it enables Gen Yers and beyond (which really means younger than Gen Y or sometimes referred to as Gen Z or the Silent Generation - cause they are on their computers all the time) to improve their ability to pay for college!This helps low income families and six figure income families, who despite what some people would like to believe still struggle to pay for college. Under the new plan, for example, families with incomes $60K to $120K will pay anywhere from 0% to 10% of tuition.Harvard can do this because they have the largest endowment of any university. Some universities have followed suit such as the Duke Blue Devils (I like that school)This should help those parents who sacrifice a great deal to help pay for their kid’s tuition. They do amazing things for money!Harvard University leaders have made an important decision that may lead the way in making higher education more accessible. Bringing down the cost of going to a college or university is an important step forward.

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