I am sick of hearing that Gen Y is too demanding. Yes, they expect to be paid well. Yes they expect good benefits!. But is this really unreasonable. Hey buddy, the world has changed. Just take a look at Free Agents in Sports. Not all of them are Gen Y. Times have changed. According to a survey by CareerBuilder.com and Harris Interactive, 80+% of Gen Y feel a sense of entitlement.

My advice. Forget asking the question of whether or not they are worth it. Just make the call and decide whether you want to keep up to date with the latest technological and internet trends. Unless it is in your blood, it is too difficult to try and catch up.
And you see us older folks trying to catch up all the time — just walk around your office and watch how people type on the keyboard. If they use that chop-sticks style — using just their index finger on both hands – you know they trying to keep up with the Jones Yers!

So join the 15% of companies who have modified their hiring and compensation policies. 15% — that is pathetic! That is almost as bad as not giving a woman maternity leave.

So stop the old music and get iTuned in!