Y-Talk Radio Debuts Today

Marketing to Gen Y No Comments

Y-Talk Radio opened today with host Roger Dewitt.  Great job Roger!

Check out the Y-Talk podcast and hear the interview with Duke University, Sophomore, Ann Fields on How to Get Into Duke:

and just as I was posting the last post

Marketing to Gen Y No Comments

Quicken announces..

Starting in early January, Intuit is offering Quicken personal financial software on the iPhone.

FYI. I work at Intuit, makers of Quicken..

Article here.

I want my Mobile Phone

Future Trends, Gen Y in the News, Marketing to Gen Y No Comments

I grew up saying ‘I want my MAPPO’ (Oatmeal) and then started saying ‘Want my MTV!’.  Today, Gen Y is saying ‘I want my M-Commerce.’ Yes, these guys and gals are shopping off their cell phones. Sometimes even hitting their cell phone key pad behind their back. They do a search and find on their phones… and it is interesting to note that the iPhone now is responsible for over 1% of overall web traffic. One thing that is a bit different is that they leverage social networks while they surf and shop off their phone. Ironically, there are many companies – retailers, etailers, etc. – that are not ready for this.

And it’s not only a retailing issue, but also an online banking issue too.  Last May, Celentreported that mobile banking will impact  35% of U.S. households with banking accounts using mobile phones by 2010. Right now, Mobile banking is being used by less than 1% of the US population. Hard to imagine that 2010 is just 2 years away.

Do What You Love? Penelope Trunk Speaks Out

Marketing to Gen Y 2 Comments

I am a huge Penelope Trunk fan (I read her blog daily).  She has a great blog entry today about doing what you love and how this is really not all that it’s cracked up to be (I just had this conversation with my daughter, Ann last night).

Trunk opens her blog by saying “One of the worst pieces of career advice that I bet each of you has not only gotten but given is to “do what you love.”  She goes on to say that the important goal is to try on new stuff (HERE! HERE!)

What I have found in my 40 plus years of life is that often when you take what you love and earn money for it, you begin to lose the love affair you had with that passion.   As an example, writing and publishing a book.  I love research, and I love to write, but the love affair starts becoming more like a rocky marriage once you move into publishing, contracts, royalties and people who don’t do what they said they were going to do (another topic all together).

 The thing you love often becomes labor, and I don’t really mean a labor of love, so it is really important to keep things in perspective.  If you are in love with a beautiful cabin in the woods on the lake, and you love writing music but will starve as a musician, maybe it’s time to look at a job that can bring you income to afford that great space in the woods (and stay focused on that).  There’s always time in the evening and week-ends to write music.  I have also found that there are moments in everyone’s work day that can bring fun and joy…just like life, not every minute of the day is fun and joyous, and I am still not convinced that we would know happiness and joy if we did not experience pain, boredom and dread. 

So…just check out this blog post…it is really great stuff!

By Bea Fields: Millennial Leaders

Governing Younger Workers

Career No Comments

 The Young and the Restless by Zach Patton

There are proven ways to recruit and retain the emerging generation. Most states and localities don’t seem to know about them.

Two years ago, the American workforce passed a major milestone. A majority of the nation’s workers now come from Generation X, born between 1965 and 1977, or Generation Y, born between 1978 and 1990. This shouldn’t come as a shock to many people — baby boomers can’t stay on the job forever — but for many, it takes some getting used to. Nevertheless, it’s reality.

Except in state and local government. There, it’s a very different scene. The average age of local managers has actually risen dramatically over the past several years. In 1971, 45 percent of local government managers were in their thirties, according to the International City/County Management Association. By 2000, only 16 percent were. Thirty-five years ago, 26 percent of managers were under 30, but by the turn of this century, only 2 percent were. The story at the state level is similar.

Read the full article here.