Welcome to May 2005:

What Is Your Value?

Greetings Everyone,

Over the past few months, I have been considering the question "What am I really worth as a coach?" I have been talking with several coaches from around the country who are extremely successful, journaling around the subject and considering my next steps in this profession that I love so very much...that really sets my life on fire.

I have realized during the past two months that I have bought into a truth that is not a truth in the least...that coaches can only charge $250-$400.00 per month and that people will not pay more than this "going rate." You see...I believe that when I buy into such an assumption with heart and soul that my actions will carry out the belief in everything I do. I will live as a low fee coach and will attract clients who are only willing to pay $250.00-$400.00 per month. I wonder what Jay Abraham would say about this...hmmm...food for thought.

So...I have to consider the following as I move forward:

What will my clients pay to have me be a powerful coach and not hold back during the coaching session? This means that I will call it like I see it, and I will stand for my clients, no matter what, and even risk losing them in order to have them succeed.

What will my clients pay to receive outstanding customer service?

What will my clients pay to gain access to the thousands of resources I have in my toolkit?

What will my clients pay to meet people in my network? Cool people...people who are up to BIG things in the world?

What will people pay to work with the highly trained coach that I am...a coach who is now on her third leg of coach training and who is committed to ongoing learning and training?

What will people pay to work with a coach who is coachable and who has her own coach? Hear me on this...you cannot be a great coach if you are not coachable. You cannot be objective and give your clients your best if you are not a stand for coaching and for being coached!

What will people pay to gain access to my knowledge and skills...my skills as a teleclass leader, writer, public speaker, creative thinker, event planner, leadership coach and trainer?

And what will people pay to work with me as a confidant...a coach who will keep everything my clients say completely confidential...no matter what?

To me...this sounds like a very big fee...worth thousands per month. And guess what? There are coaches out there who are earning thousands per month, so why can't everyone? Because our thinking is getting in the way! We have bought into this trash that says we cannot earn more than $250.00 per month, and as a result, coaches are struggling to make ends meet. IT'S TIME FOR THIS TO CHANGE!

I am not writing this to brag about my skills or to get on my high and mighty pedastal (as someone told me). I am writing this today to get you to think! What would people pay to have all of the above from YOU! Don't know? Ask people. Ask them to place a dollar value on every attribute you bring to the table as a coach or business owner. You may find, as I have, that you are underselling yourself in a very big way.

Go out there and get the fees you know you deserve! I insist!

Have a great week.

Bea

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Gift for May

As a way to thank you for your continued support of Five Star Leader Coaching and Training, the free gift for the month of April is a copy of a podcast co-created with Roger Dewitt: The Secret to Value Based Pricing? Becoming Needless. I hope you find the information of benefit to you, your families, companies, and communities. Enjoy:

The Secret to Value Based Pricing?  Becoming Needless

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Feature Article for May 2005

Top 10 Strategies for Breathing Enthusiasm
Into Your Marketing Plan 

By Bea Fields and Alicia Smith

When it comes to marketing a small business, your attitude is the first thing that your prospects or customers notice. An apathetic attitude is one of the most destructive contagions of marketing and can drive customers away in a heartbeat. This top ten, taken from "The 90 Day Marketing Marathon Blunders from A to Z: A is for APATHY" will help you pinpoint what causes marketing apathy and how you can create new enthusiasm to catch your soul on fire!

1. Problem: "The task is overwhelming. I don't know where to begin."

SOLUTION: Marketing includes everything you do from the moment you think of your idea to the point that the consumer buys your product or service. This can include up to 100 strategies, and it is virtually impossible to achieve all 100 at one time. The key is to start somewhere, and commit to working 90 marketing action steps in 90 days. The accomplishment you achieve will release endorphins, which give the body a sense of elation and new energy. By achieving 90 steps in 90 days, you will be moving in a direction of building a strong foundation for business success.

2. Problem: "I have no idea if people will even buy this product."

SOLUTION: Quite often, the reason that new products or services do not catch fire in the marketplace is because there is a lack of consumer need for the product or service. Through the use of online survey tools such as Zoomerang.com, you can build surveys for establishing customer needs, wants, and satisfaction. By asking the question "What is it in that you most need and want in the area of _________________ ,"(fill in your industry here)you will be able to put your finger on the pulse of what it is folks will pay to have in their lives.

To read the full article, enter here.

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Upcoming Teleclasses

Register Here

Teleclass Lab:
Don't Let Your Coaching Business Sit Idle...Amp It Up Now!

The next sessions start weekly at the end of May 8:00 PM ET

Plus 6 Bonus Strengths Calls!

The Electrifying, Client Generating Teleclass System that Will Power Your Business to Profits in 90 Days Max!

Are you ready to step outside of your comfort zone and be guaranteed to list, lead, and leverage a dynamic teleclass by the time the flowers bloom in spring? If so, Teleclass Lab is designed specifically with you in mind. If you have a website, know the teleclass fundamentals and are willing to work hard to get your teleclasses up and running and leverage them for your future success... if you want to have fun, be inspired and reach your full potential as a teleclass leader... then the Teleclass Lab is a must for you! For 90 days, you'll be directly connected to every tool, every secret strategy, and every piece of practical advice, encouragement and insight to attract new clients and create on-going streams of income by leading teleclasses. For more information, visit www.teleclasslab.com or contact Bea Fields at bea@beafields.com.

Buid your Teleclass Program NOW and watch your business GROW!

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New! The Teleclass Leaders Podcast

Register Here

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Article for May 2005

De-Mystifying Marketing: 10% of Your Brain
Can Mean 100% Growth

by Dale Noles

Please check out Dale's new site. It is awesome, and BIG STUFF coming soon!

http://theselongroup.com/

You may have heard that humans, on average, use only ten percent of their actual brain capacity. There are a handful of people who can tap into much more than what the average Joe or Jane does on a regular basis. Most of them are geniuses in some area or another. Yet, why is this information important to you? Simply put, because you can be capable of so much more, if only you exercise your greatest asset, your brain.

Neuron Workout
Like any muscle, the brain gets stronger when you exercise it. The more you use it, the easier thinking becomes. As a business owner attempting to market your business to your potential client/customer base is as easy as thinking about it. No, I am not saying that just thinking about it will make it happen, but it will help speed the process up.

To read the full article, enter here.